If you’ve been on social media or the internet at large for any amount of time then you’ve probably heard the word influencer. Basically, an influencer is someone who has credibility with an audience of people around a particular niche and has the power to affect their audiences purchase decisions. Sounds easy enough, right?
Or so I thought.
If you’ve noticed, we live in the technologically advanced creative age where everyone everywhere has at their fingertips the tools for content creation. Thus, you don’t have to look for too long before you run into someone’s blog, youtube page, podcast, website, brand, clothing line, etc.
And if you have even an ounce of creativity inside of you, then you’ve probably launched your own content or brand. And not too long into the process, you may be right where I have been…discouraged.
Yes! I had been so discouraged to the point where I stopped writing and filming. I gave up on my dream.
But why was I discouraged? Well, in the world of content creation, I had found that unless you have a big name, it can oftentimes feel like nobody cares or desires to support your brand.
I had worked so hard to design merchandise that I was really excited about and just knew that everyone would be excited as well. But in reality, barely anyone wanted it. And to add insult to injury, I was trying to sell merchandise without even having a stable audience. It seemed like not many people were taking a coffee break with me – so, why keep writing or filming?
It’s so easy to get discouraged when you’re basing it on the numbers – how many likes you’ve gotten on Instagram, how many shares you got on Facebook, how many people purchased your t-shirt. I had forgotten why I got started in the first place.
I just really LOVE to encourage people! And that’s what Thee Coffee Break is all about. It’s about giving my beloved readers/viewers that extra boost you need to keep going when you would rather give up. It’s coffee for the heart. It’s a shot of espresso for the soul.
And, when I remembered my WHY, I was, myself encouraged to keep going.
So, I encourage you to remember why you got started. Remember why you started that podcast, that blog, that youtube page. Because somebody needs what you have to give! And while you may not be at a place where you’re getting thousands of views, sponsorships, or purchases YET, know that if you can reach and inspire at least one person, then you, my friend, are a WINNER!
So, when you think about why you should keep creating, be reminded of the words of my big brother Sean…
Someone is waiting on who you will become.